Be the Super Hero Producers Seek

I’ve gone on and on about how making sure what you tell a prospect does two things – engages the conversation going on in their mind, and is about them!  Well, Best Buy has done those two things, in two words!

I was at a Minor League baseball game with my wife and son a few weeks ago and saw this out in center field.  I couldn’t help but get all goose bumpy and feel the envy of perfection.   You, Happier.  Wow…

How would you sum up your service in a few words that engage a prospect and is about them?