Be the Super Hero Producers Seek

I am heading into the mountains to partake in something I get to do a few times each year.  It’s a program that has changed my life in so many ways and continues to make me the good man that my son swears I am.

Along the drive down beautiful Highway 101, I passed a big truck and had to snap this picture!  Talk about ALL BENEFITS!

Think about how successful Target is and then look at how they push benefits over tricky phrases, poetic language, or filler of any kind.

Four Words.  2 Sentences.  All benefits.

Let’s all learn a little lesson from Target

Just got off the phone with Curt Carlyle who is really putting this stuff to use.  He grabbed what he got from a few of the lessons and used it to land 2 gigs.

Between Curt and the great comment that came in from Atta Boy today, I’m so excited that this stuff is getting through and making a difference.  It’s what I hoped for when I planned out this program.

The membership site goes live on Monday, 1/12/09 and there is  so much more in store for those who are action-takers and are willing to do what it takes to get where they want to be.

Enjoy this 4 minute talk with Curt Carlyle and let me know how you have used what you’ve learned over the 7-day course.

Download the Chat with Curt Carlyle (Right Click | Save As)

I get into the deepest discussions over this all the time with people working on their promotional material.  It’s so easy to list features – but they are boring as watching paint dry.

Let’s hear about your experience in setting yourself apart from the crowd by working the benefits of you.

I’m listening.