I am heading into the mountains to partake in something I get to do a few times each year. It’s a program that has changed my life in so many ways and continues to make me the good man that my son swears I am. Along the drive down beautiful Highway 101, I passed a [...]
The Power of Benefits
February 26th, 2009 · No Comments · Day 4 - Benefits, Insight
Tags: benefits·marketing·target
Become a list of Benefits
November 28th, 2008 · 9 Comments · Day 4 - Benefits
I get into the deepest discussions over this all the time with people working on their promotional material. It’s so easy to list features – but they are boring as watching paint dry. Let’s hear about your experience in setting yourself apart from the crowd by working the benefits of you. I’m listening.
Tags: benefits·features·marketing·promo·promotional copy

