Get More Corporate Gigs » marketing http://www.getmorecorporategigs.com/blog The 7-Day Training Course - and anything else about Corporate Entertainment. Fri, 12 Aug 2011 02:41:40 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 The Power of Benefits http://www.getmorecorporategigs.com/blog/2009/02/26/the-power-of-benefits/ http://www.getmorecorporategigs.com/blog/2009/02/26/the-power-of-benefits/#comments Thu, 26 Feb 2009 19:51:07 +0000 Barry http://www.getmorecorporategigs.com/blog/?p=123 I am heading into the mountains to partake in something I get to do a few times each year.  It’s a program that has changed my life in so many ways and continues to make me the good man that my son swears I am.

target_benefitsAlong the drive down beautiful Highway 101, I passed a big truck and had to snap this picture!  Talk about ALL BENEFITS!

Think about how successful Target is and then look at how they push benefits over tricky phrases, poetic language, or filler of any kind.

Four Words.  2 Sentences.  All benefits.

Let’s all learn a little lesson from Target :)

]]> http://www.getmorecorporategigs.com/blog/2009/02/26/the-power-of-benefits/feed/ 0 Become a list of Benefits http://www.getmorecorporategigs.com/blog/2008/11/28/become-a-list-of-benefits/ http://www.getmorecorporategigs.com/blog/2008/11/28/become-a-list-of-benefits/#comments Fri, 28 Nov 2008 22:36:19 +0000 Barry http://www.getmorecorporategigs.com/blog/?p=40 I get into the deepest discussions over this all the time with people working on their promotional material.  It’s so easy to list features – but they are boring as watching paint dry.

Let’s hear about your experience in setting yourself apart from the crowd by working the benefits of you.

I’m listening.

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