I worked with these guys at a really high-end event a while ago… Wow, they are so damn good live but this video makes a huge mistake by running under a soundtrack. I can see it’s funny. It looks like they are doing some great site gags – and they are – but we can’t [...]
Here’s a 2-minute reel that makes a boo-boo
December 5th, 2008 · 21 Comments · Day 1 - All About Videos
Become a list of Benefits
November 28th, 2008 · 9 Comments · Day 4 - Benefits
I get into the deepest discussions over this all the time with people working on their promotional material. It’s so easy to list features – but they are boring as watching paint dry. Let’s hear about your experience in setting yourself apart from the crowd by working the benefits of you. I’m listening.
Tags: benefits·features·marketing·promo·promotional copy
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